DealFuel

Named In-Outbound Previously

Working with top e-learning companies managing sales team and recurring & staffing marketplace platform for technology organization. Collaborating with leading e-learning, educational, and tech corporations such as YC-backed startups, Paypal and beyond.

Generated plus $10m in sales under 12 months

Improved data quality, and conversion rates in funnel.

Saved +60 hours a week on manual processes.

Challenges

In-outbound encountered numerous hurdles as their acquisition escalated. Their expanding clientele and sales force led to issues such as:

- Dispersed data across the enterprise, making it difficult to comprehend its overall scope.
- Dependence on pre-made tools, sheets, which caused a loss of over 100 hours.
- The inability to identify bottlenecks and insights into sales team performance to enhance efficacy, sales, and revenue.
- An unscalable infrastructure, which caused a lack of trust in data and the insights derived from it.

Goals

Their motivation was to have a holistic understanding of their data, accumulated in one unified location for their executive board members and sales team.

Their aim was to identify and address impediments in the sales team's performance, enhance success ratios, improve clarity in the sales pipeline and boost conversion rates, along with an automatic calculation of commissions and several other benefits.

Their goal is to start utilizing data to reach their goals all across the company not just sales but also marketing, finance,

Results

DATA STRATEGY
At AZTELA, we comprehend that achieving a Return on Investment, hitting paramount objectives, and effectively utilizing every aspect of the data strategy is key. We foster understanding about goals, needs, priorities, technological tools utilized, and the business processes of the sales department.

We conduct in-depth stakeholder interviews to comprehend their decision-making protocol, requirements, and the business queries that they yearn to see resolved, among other factors.

We also implement our proven actionable insights framework to eradicate superficial metrics that are incongruent with company and end-user objectives and don't yield insights that encourage substantive action.

After executing a comprehensive assessment, we are now able to understand the paramount requirements, pivotal metrics, and the tech & tools we will use to accomplish the desired outcome.

In conclusion, we create a roadmap to give everyone an understanding of the exact timeline for solutions, and we use a prioritization matrix to prioritize solutions that will render the most immediate, highest ROI - picking the low-hanging fruit.

DATA ANALYTICS INFRASTRUCTURE

After analyzing the Client’s business goals and data collection requirements (i.e., data sources, the required attributes), we came up with a tech stack that included:

  • Python scripts (custom ETL) to extract data from CRMs & Finance sources

  • The Hetzner server for storing the data collection scripts

  • Airflow for workflow management

  • Google BigQuery as a data warehouse

  • Looker for data visualization


ANALYTICS SOLUTION DEVELOPMENT

Quick Demo

SUMMARY
We continue to support In-Outbound as their data partner, focusing on other departments and increasing their overall data maturity by helping them utilize data effectively to achieve their current goals, needs, and priorities. Since working with us, they have:

  • Generated over $10M in revenue, increasing MRR from few thousends to $800K by gaining insights into their sales department and identifying process pitfalls.

  • Saved over 50 hours per week for executives by eliminating manual processes such as searching for data, analyzing it, and presenting it, through automated reporting.

  • Increased sales team performance, consistently achieving quota attainment.

  • Built a reliance on data through clearly defined metrics, definitions, and governance practices.

Want to utilize data to gain edge in the market?

Book an exploration call with our data analytics teams for a FREE DATA STRATEGY ASSESMENT so we understand your current challenges, goals, need and prioirtes to showcase you exact roadmap how you can utilize data to increse revenue, retention and enterprise value.

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