In today’s hyper-competitive markets, business leaders don’t have time to sift through spreadsheets or wait days for reports. They need real-time, visual insights — customized to their goals — to make smart decisions fast. That’s where custom analytics dashboards from Aztela come in. While off-the-shelf tools like Google Data Studio or Tableau templates offer surface-level insight, they often lack:

• Contextual relevance to a specific business

• Integration with unique internal data sources

• Role-based views for decision-maker

• Custom KPIs linked to strategy

Live Example: Custom Dashboard for a Subscription-Based SaaS

Client:

A mid-sized SaaS startup struggling with customer churn and vague marketing ROI.

Problem:

• Using HubSpot and Stripe data, but no clear visibility into LTV, churn trends, or cost per acquisition by campaign.

• Their marketing and product teams were working in silos.

Aztela’s Solution:

Aztela created a custom BI dashboard that:

• Combined Stripe revenue data + HubSpot leads + Intercom user events

• Visualized churn by cohort, source, and feature usage

• Created tailored views for the CMO, CEO, and product team

• Included predictive churn scoring powered by AI

Result:

• CEO could instantly see LTV by acquisition source

• Product team identified features underused by churned users

• Marketing shifted budget toward high-retention lead sources

This dashboard alone led to a 22% increase in retention over 6 months.

Why Custom Dashboards Win

When Should a Business Invest in Custom Dashboards?

• You’re pulling data from more than 3 sources

• Leaders are making decisions based on gut, not data

• Teams spend hours preparing reports manually

• You’ve invested in data collection (GA4, CRM, ERP) but aren’t using it effectively

How Aztela Helps

At Aztela, we don’t just build dashboards — we build decision systems.

We:

• Work with your existing stack (SQL, NoSQL, CRM, ERPs, APIs)

• Design dashboards that tie directly to KPIs, OKRs, and outcomes

• Implement predictive features (e.g., churn scoring, sales forecasting)

• Train teams to get full value from the tools

Want to stop guessing and start scaling with data?
Book a call with Aztela